I like that word. It’s a path, a flight: Moving forward. Change. Travel. Progress. And then “from 123 to xyz” develops the same spirit, introducing the concept of a fortuitous segue between opposite ends of parallel spectra. This is all in tune with much of what I do.
I designed the book logo a few years back with ambition as a publisher in mind. But when I examined my motives, I didn’t really want to become a book publisher. Publishing was just a way of getting my illustrations into print.
The logo’s nice though, so I kept it pretty much the same.